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Rock City Lab
Database marketing lab for ecommerce: predictive CLV modeling drives segmented Email, SMS and direct mail retention campaigns.
- Headquarters
- New York, NY
- Employees
- 1–10
- Serves
- North America
About
Rock City Lab is a database marketing agency that builds predictive customer-lifetime-value models to segment ecommerce customers by future profitability, then targets them via email, SMS, direct mail, and third-party prospecting. CEO Ben Semmar is a DTC retention veteran (ZitSticka, Frasier Sterling) and the agency claims 100+ clients.
Services
Works with
- E-commerce
Notable clients
Client relationships are compiled from public sources, including the agency's own site, and are not independently verified.